“Those who tell the stories rule the world.” —Hopi American Indian proverb.
People don’t buy goods or services. They buy experiences. They want memories. Many businesses struggle to understand this basic concept, and oftentimes they focus on the quickest way to increase their revenues. To reach their goals, companies should captivate, seduce and entertain: that’s what turns a company into a successful brand.
The most successful brands are the ones with stories behind. From personal brands like Oprah Whitney, Tony Robbins and Anthony Bourdain, to consumer brands like McDonald’s, Nike and Apple.
Here are three most successful stories that some well renowned brands have used to inspire us. (Guess what? If we remember about them, and keep giving them our money, it’s probably because we love the stories they tell.)
A small (or boutique) PR agency is a small-sized business that provides media relations, marketing and other communications services to other businesses.
Whether it’s about making its first appearance on the market or unveiling its newest product, a small business may need to hire a PR agency to get the word out in the most professional and effective way possible. Building a robust and positive public presence is fundamental for every business, and particularly for a small-sized company.
Here are three reasons why a small business should hire a boutique PR agency, rather than handling the communications efforts in-house or hiring a large-sized PR agency to do so.